Yes, Virginia, content marketing still matters! Sure, there are a million tips and tricks, ranging from ways to glean those ever-coveted inbound links to optimizing social media marketing strategies. However, the things you say – and the way you say them – bear the most weight when it comes to building brand confidence and lead conversions.
Business and baseball have far more in common than you might initially think. The concept of interacting in “real-time” has always been relevant in the sport – players only have a certain amount of time in which to win the game. As digital capabilities increase, this is becoming true for social media as well – marketers have to keep on their toes and constantly monitor trends. If you tweet about an event (or try to run to home plate) six hours after the fact, you’re too late.
Whether you’re a newbie, a student or just in need of a refresher, check out our guide to the essential terms every graphic designer should be familiar with.
5 key terms every graphic designer should know | Graphic design | Creative Bloq.
In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.
Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising — all of which are interesting topics and core to the history and relevance of modern marketing. But (isn’t there always a but?) …
Adobe’s digital publishing platform InDesign CS6 has a ton of features which enable you to create everything from stylish brochures to eye-catching posters; newsprint publications to unique screenprint work. Here we’ve rounded up 35 great InDesign tutorials which walk you through a variety of design projects.
Flat design is a graphic style that aims to avoid any graphic element providing no significant value to the structure of a template. This type of visual design purely avoid any form of abstract “decorative” elements. Gradients, reliefs, volumes, realistic forms are erased to make room for simple solids.
It’s late in the day, you’ve been working on a project for weeks, and you’re stumped. The client meeting is in hours, and you’ve got tons of ideas, none of which seem to be quite right. Then, self-doubt creeps in: What made you think you could do this in the first place? Did [insert design great here] have creative blocks?
When it comes to web, logo, and graphic design, all people care about is gradient and color and contrast. Now I know that these aspects are important, but there’s something that is equally important (or probably even more) and that’s Emotion!
We live in the age of the “camera in everyone’s pocket” and with more than 2.5 billion camera phones in use we are entering a new dynamic era around image creation and content according to Bob Lisbon from Luminate.
Logos are important to all businesses. They give potential clients a snapshot of the company: what it does, its values and its sensibilities are all reflected in a good logo. It is one of the few things that companies will put on everything from business cards to white papers, so it has to reflect the business perfectly.